10 June 2026 1 min read
Miswanting

is a concept from behavioral psychology that…

  • refers to the tendency of people to desire things that will end up make them unhappy or unsatisfied.
  • describes our tendency to misjudge what will actually make us happy in the future.

Humans are terrible predictors of what will actually make us happy.

  • We confidently predict that certain outcomes—more money, a new job, a relationship, an achievement—will bring lasting satisfaction, but when we get them, the happiness is often weaker or shorter-lived than expected.
  • It occurs when people think they want something, but once they have it, they discover it does not fulfill their expectations.

Miswanting occurs when there’s a gap between:

  • Predicted happiness (what we think we’ll feel), and
  • Experienced happiness (what we actually feel)

The term is most closely associated with Daniel Gilbert (Harvard psychologist), especially his work on affective forecasting.

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