“Simple is good. Simple is easier. Simple is more profitable.” — J.L. Collins, The Simple Path to Wealth: Your Road Map to Financial Independence and a Rich, Free Life

”Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” — Steve Jobs

“Make everything as simple as possible, but not simpler.” — Albert Einstein ¹

“To simplify before you understand the details is ignorance. To simplify after you understand the details is genius.” — James Clear

Incompressible

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry

濃縮再濃縮、提煉再提煉

簡約是細膩的極致 (Simplicity is the ultimate sophistication.)

Simplexity

• Complex is easy. Simple is hard.
• Simplicity is not simple. Simple is not easy.
• It’s easy to complicate things. It’s hard to simplify things. Simplicity requires ruthlessness.
• It takes much longer to simplify than it does to complicate. Simplicity really is the ultimate form of sophistication.

Things get more complex before they get simple.

Nuance

• Easy vs Hard → Subjective
• Simple vs Complex → Objective

Simplicity minimizes confusion and indecision. Simple is better than complex.

The Kiss Principle

= Keep It Simple, Stupid

The simplest solution is…

• usually the best solution.
• always the most elusive.

Gall’s Law

The Simplicity Audit